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About Us

DEANNA LEMAS FENTON - PRESIDENT/COO
Deanna offers an extraordinary blend of foodservice and technology expertise. She has a dynamic, versatile, and entrepreneurial 20-year career in developing and leading corporate planning, purchasing, marketing, and alliance strategies for companies such as Sysco, BiRite Foodservice, Instill Corporation and IBM.

Deanna was instrumental in the creation and negotiation of rebate and contract programs with national foodservice manufacturers and successfully defined, designed and implemented internal programs and processes to capture all earned rebates. In 1993 Deanna launched FINDEX, the Foodservice Information Database and Exchange, and developed a successful client base of 23 distributors and 34 food manufacturers. She has used her extensive knowledge of manufacturer and distributor programs to provide input into the development of a purchase information service to monitor contract compliance and rebate capture information to lower operator's food costs.

Deanna has a B.A. in Management from St. Mary's College and is a highly regarded national speaker and trainer. She has been an active member of the EFR initiative, serving on the E-Commerce and Supply Chain Demand Forecasting committees. Deanna also serves on the national board of directors for the Roundtable for Women in Foodservice.

JERRY WILHITE- VICE PRESIDENT, SALES
Jerry brings 25 years of foodservice experience to FSICI working with all participants in the foodservice supply chain. He worked with U.S. Foodservice for 22 years in all aspects of the distribution business including Division President and VP Sales. As VP National Account Sales, Western Region, Jerry was key in developing programs for chains such as Marie Callender's, Restaurants Unlimited, Cheesecake Factory, Claim Jumper and Wolfgang Puck's. Jerry's family has over 350 combined years of foodservice distribution experience that dates back to 1911.

Jerry attended University of Oregon focusing on Business Management.

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FSIC, Inc.
Phone: 310-371-5028 Fax: 310-798-0870 e-mail: info@fsici.com

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